Insights

Notes From the Workshop

Practical, opinionated writing on shipping real software — ecommerce, SaaS, AI & computer vision, performance, design, and DevOps. No fluff, just what we've learned building it.

DevOps

7 min read

Shipping on a Friday Without the Panic: DevOps for a Small Team

You don't need a big operations crew or fancy tools to release software safely. You need a few simple habits that pay for themselves the first time they save you a bad night.

thehsquares Team

May 19, 2026

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Design

7 min read

The Beautiful Website That Was Quietly Losing Customers

A gorgeous store can still send people away empty-handed. Here is the difference between a site that impresses and one that actually sells.

thehsquares Team

Apr 21, 2026

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Growth

6 min read

Why a Slow Website Quietly Costs You Sales (and How We Fix It)

Nobody leaves your store because a number in a report went down. They leave because the page felt slow and their patience ran out. Here's the difference, in plain English.

thehsquares Team

Mar 27, 2026

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AI & ML

8 min read

When Your AI Should Stay in the Building: A Plain-English Guide to On-Premise Computer Vision

A client once asked us to add cameras that could recognize faces at their front desk. The interesting part wasn't the AI. It was deciding where the AI should live.

thehsquares Team

Mar 3, 2026

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Engineering

7 min read

How to Build a SaaS MVP That Actually Ships (and Tests the Right Thing)

Most first versions don't fail because they were too small. They fail because they were small in the wrong places. Here's how we help founders draw that line.

thehsquares Team

Feb 9, 2026

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Engineering

7 min read

Shopify or a Custom Store? A Plain-English Guide for Founders Who Aren't Techies

Picking where to build your online store feels huge and confusing. Here's how we help founders decide in plain language, with a smart middle option most people never hear about.

thehsquares Team

Jan 18, 2026

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Marketing Results