Client
Charlie Dapper NY
Timeline
Shopify store build
Built by
thehsquares
Project Overview
Charlie Dapper NY offers premium hair styling products — Water Pomade, Styling Paste, and grooming combs — designed for strong hold, balanced shine, and effortless wash-out.
The Challenge
In a crowded grooming market, the brand needed a sharp DTC identity that builds trust and makes product selection effortless.
Our Solution
We built a minimalist Shopify storefront focused on product storytelling, trial sizes, upsells, and review-driven social proof.
Our Approach
Brand Minimalism
Created a clean masculine aesthetic that puts product quality front and center.
Product Storytelling
Wrote benefit-driven copy around hold, shine, and wash-out experience.
AOV Optimization
Added trial sizes, grooming comb cross-sells, and priority upgrade options.
Services Delivered
Key Deliverables
- DTC Shopify storefront
- Product detail pages
- Trial & bundle options
- Review integration
- Mobile-first checkout
Key Features Built
- Product-focused pages with ingredient and benefit storytelling
- Trial size and full-size product options
- Premium grooming comb and accessory cross-sells
- Customer review integration for social proof
- Clean, masculine brand aesthetic across mobile and desktop
Impact & Results
- Distinct DTC brand identity in the grooming space
- Higher AOV through bundles and accessory cross-sells
- Review-driven trust for new customer acquisition
- Frictionless mobile shopping for repeat buyers
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