Client
Empire Tech
Timeline
Shopify store build
Built by
thehsquares
Project Overview
Empire Tech sells premium at-home beauty devices including the Marvelous Signature PRO, Submarine MAX PRO+, and Derma Jade Eye Solution — combining clinical aesthetics with direct-to-consumer e-commerce.
The Challenge
Beauty tech products require trust, education, and post-purchase support. The store needed to communicate device benefits, differentiate authentic products, and support warranty registration.
Our Solution
We built a conversion-focused Shopify store with concern-based navigation, before-and-after storytelling, press credibility, and product registration flows.
Our Approach
Concern-Based UX
Mapped shopping paths to skin and body concerns rather than device names alone.
Trust & Education
Added press sections, clinical benefit copy, and authorized retailer policies.
Post-Purchase Support
Integrated product registration for warranty eligibility and customer retention.
Services Delivered
Key Deliverables
- Shopify DTC storefront
- Concern-based navigation
- Product registration portal
- Authorized retailer policy pages
- Before/after storytelling sections
Key Features Built
- Concern-based shopping (eye lift, neck lift, slimming, face & body)
- Hero product showcases with clinical benefit messaging
- Authorized retailer policy and counterfeit protection
- Product registration portal for warranty eligibility
- Press and social proof sections for brand credibility
Impact & Results
- Clear product education for complex beauty devices
- Protected brand integrity through authorized sales channels
- Streamlined warranty registration for customer retention
- Higher conversion through targeted concern-based navigation
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